The Doula Sales Blueprint®
Master The Art & Science of Doula Client Interviews
Created by HeartWork’s team of birthworkers and business experts, The Doula Sales Blueprint is more than a training—it’s a transformation. Rooted in neuroscience and refined through real-world birthwork experience, this course gives you the tools to convert consultations and interview into clients authentically, and with ease.
You'll learn how to guide your clients with empathy, present your value with clarity, and sell your services without ever feeling like you’re “selling.”
Whether you're just starting out or ready to level up, this is your roadmap to consultations that convert—with heart, strategy, and science on your side.
When It Wasn’t the Wrong Client – But the Wrong Consultation
If you've ever walked away from a consultation thinking, "I wish I knew what to say" or "Maybe they just weren’t the right client for me," you're not alone.
But here's the truth: sometimes, a client was a good fit—but your nerves, lack of structure, or uncertainty about what to say made it hard for them to see it.
That doesn't mean you're not cut out for this work. It means no one ever taught you how to structure, lead, and convert a client consultation effectively.
This course helps you change that. We teach you how to prepare, structure, and lead consultations so that when the right client is in front of you, they see it too.
Stop Winging It – Start Showing Up Prepared
Too many doulas go into consultations hoping their warmth and experience will be enough. And while heart matters, so does strategy.
The doula profession is growing, and more and more people are choosing this path. Whether you're the only doula in your area or one of many, getting your doula client and interview consultations right is essential.
The consultation is often the first impression you’ll make with a potential client, and it can be the deciding factor in whether or not they choose you. Standing out is about conveying your value in a way that’s clear, confident, and effective. A solid consultation process will not only help potential clients recognize your worth, but it will also ensure they feel truly heard and supported.
When you stop winging it and start using a structured, science-backed approach, your confidence grows—and your consultations convert.
What You’ll Learn
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How to rewire your mindset about sales, and stop feeling anxiety or “ick” about conveying your services and prices.
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How to ground into what makes your work essential, so you can identify your unique value as a foundation to your consultation process.
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Create compelling packages and guide clients into choosing an optimal one, using strategies based on consumer and behavioral psychology.
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The best approaches to prepare, plan and structure consultations that convert.
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Proven neuroscience-based techniques to connect with clients and convey your value in a clear and compelling way, every time.
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How to conclude consultations and follow-up with clients in a way that inspires them to take action.
You Deserve to Feel Confident in Every Consultation
This course isn’t just about getting more yeses. It’s about:
Communicating with clarity and heart
Feeling in control, prepared, and grounded in your value
Supporting potential clients in making informed decisions
Running a sustainable business that reflects your worth
Whether you're brand new to birthwork or have years of experience, The Doula Sales Blueprint will help you show up as the confident, competent professional you are.
What’s Included
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Four modules with ten comprehensive lessons, rich with in-depth, evidence-based education on all aspects of the consultation process.
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Practical strategies with explicit instruction on how to put the science you learn into action, today.
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Interactive exercises to guide you in tailoring the content to your business and integrating everything you learn.
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Activities and guidance to practice what you learn, either in your everyday life or during consultations.
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Tactics to create a process to request testimonials (easily and without anxiety) and add compelling social proof to each consultation
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How to conclude consultations and follow-up with clients in a way that inspires them to take action.
Ready to Turn Consultations into Clients?
Let’s build a sales process that’s ethical, effective, and deeply aligned with who you are. Enroll now and start transforming the way you sell—by staying true to who you are. (Note, students receive exclusive discounts on our audit and consulting packages, reflected below!)
Equip your prenatal consultations with science-backed, heart-centered sales strategies that build confidence, foster authentic connection, and convert more consultations into paying clients—without feeling pushy or inauthentic.
In addition to in-depth education centered on science-backed, heart-centered sales strategies, you'll receive an audit of your website, social media, and/or existing packages, marketing materials, or sales process, to ensure your messaging is resonating from the start.
In addition to in-depth education centered on science-backed, heart-centered sales strategies and the website and marketing audit, you'll receive a live, 1:1 coaching session where you can ask questions, troubleshoot your process, and get expert advice on tailoring what you learn to your unique business and market conditions in your local community.
✺ Frequently Asked Questions ✺
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This course is designed for birth, postpartum and full-spectrum doulas at any stage—whether you’re brand new and preparing for your first consultation, or experienced but want to increase your conversion rate and confidence. If you’ve ever walked away from a consult thinking “I could’ve handled that better,” this is for you.
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This is the only consultation and sales course designed specifically for doulas—and it’s grounded in cognitive neuroscience and consumer psychology, not just marketing fluff. You’ll learn how the brain responds during consultations, how to reduce stress and build trust, and how to lead consults that are both effective and aligned with your values.
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Yes! In fact, that’s exactly what this course is for. We reframe “sales” as helping people solve a meaningful problem—not convincing them to do something they don’t want. You’ll learn how to talk about your work with clarity and confidence, in a way that feels heart-centered and honest.
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You’ll receive lifetime access to the course materials, including any future updates. This allows you to revisit modules anytime you want to refresh or refine your consultation skills. You can move through the lessons at your own pace, revisit sections as needed, and implement strategies in a way that works for your schedule.
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Perfect. This course will give you everything you need to prepare for your first one—and avoid the trial-and-error that leaves so many new doulas feeling discouraged.
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Absolutely. Many seasoned doulas have mnot had formal training in communication or sales strategy, or neuroscience. This course will help you refine and elevate your consultations so that your experience and expertise are fully reflected in how you show up.