The Doula Sales Blueprint
Learn Neuroscience-Based Strategies to Connect from the Heart & Book More Clients
If you've ever walked away from a consultation thinking, "I wish I knew what to say" or "Maybe they just weren’t the right client for me," you're not alone.
But here's the truth: being a good fit goes both ways. And sometimes, a client was a good fit—but your nerves, lack of preparation, or uncertainty about what to say made it hard for them to see it.
That doesn't mean you're not cut out for this. It means no one ever taught you how.
Welcome to The Doula Sales Blueprint—the only training designed specifically for doulas that blends neuroscience-backed communication techniques with heart-centered authenticity to help you turn more consultations into paying clients.
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Heart-Centered Approach
Stay true to your values, connecting authentically with clients while growing your business
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Community Advocate
For a more inclusive worldOur course integrates behavioral psychology and cognitive neuroscience for a cutting-edge approach to sales
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Science-Based Strategies
Our course integrates behavioral psychology and cognitive neuroscience for a cutting-edge approach to sales
This is not just another list of sales tips.
There are thousands of sales courses out there. But this one is different.
Because it's based in science.
Every strategy, framework, and technique you’ll learn is rooted in cognitive psychology, behavioral economics, and neuroscience. You’ll learn what actually happens in the brain during a decision-making moment, and how to create an environment that makes clients feel safe, seen, and ready to say yes.
And more importantly?
It was built specifically for doulas. By doulas who have been in your shoes, felt the awkwardness, and learned how to shift it. These are the exact methods we’ve used in hundreds of successful consults—and they’ve helped doulas just like you confidently grow their businesses without feeling pushy or fake.
What You’ll Learn
This course is designed to equip you with the science-backed tools and heart-centered strategies you need to confidently convert consultations into paying clients. Each lesson blends cognitive neuroscience, consumer psychology, and authentic sales practices to help you structure your consultations, communicate your value, and ultimately create a stronger connection with clients.
Module 1: The Must-Have Foundations of a Successful Consultation
Shifting Your Mindset Around Sales: You'll learn how to reframe your perception of sales, turning it into an opportunity to help potential clients solve meaningful problems. With the neuroscience behind threat responses in mind, we’ll show you how to shift away from feeling "icky" about asking for money and instead embrace your worth as a skilled professional.
Structuring Your Packages & Pricing: Discover how to set transparent, clear, and aligned pricing that reflects your value and expertise. Learn how to craft (and present) packages that are easy to understand, reducing confusion and hesitation.
Planning & Preparing for Consultations: Preparation is key! This lesson teaches you how to plan the logistics of your consultations, whether virtual or in-person. We’ll guide you through choosing the right format, preparing visual aids, and setting the tone of your space to create an environment conducive to connection and trust.
Module 2: Integrating the
Value: Learn how to create a welcoming, comfortable, and trusting environment from the moment the consultation begins. You'll discover strategies to quickly build rapport, set clear expectations, and ensure that clients feel heard and understood through active listening and empathy.
Lesson 2.2: Science-Backed Sales Techniques for Consultations
Value: Dive deep into effective sales techniques rooted in cognitive psychology and neuroscience. Learn about consultative selling, anchoring, and leading with value, all while avoiding "salesy" tactics. This lesson will teach you how to build trust, reduce overwhelm, and guide clients toward the decision that’s best for them.
Lesson 2.3: Using Objection Handling and Follow-Up Strategies
Value: In this lesson, you'll master techniques for handling objections with confidence, turning potential concerns into opportunities for deeper connection. We’ll explore classic sales techniques like the "Feel-Felt-Found" method, along with strategies for crafting persuasive follow-ups that keep clients engaged.
Module 3: Overcoming Sales Obstacles
Lesson 3.1: Getting Referrals and Testimonials
Value: Learn how to generate powerful testimonials and referrals from your happy clients. We’ll share tips for gathering feedback, asking for referrals, and sharing those success stories with new prospects, giving you social proof and credibility that help seal the deal.
Lesson 3.2: Closing the Deal Confidently
Value: This lesson gives you the final tools and mindset shifts to close the deal without hesitation or feeling "pushy." With techniques like decision ease, anchoring, and leading with value, you’ll confidently present your packages and pricing, making it easy for clients to say yes to working with you.
Each lesson is designed to help you approach client consultations with clarity, confidence, and a deep understanding of your unique value. By the end of this course, you will be equipped with proven strategies, practical tools, and a heart-centered approach that positions you as a trusted professional and helps you turn every consultation into a successful partnership.
Collette Noll
Interior Design
Concept and creation of interior designer Collette Noll's website, with focus on her variety of client-forward services and recent successful collaborations
Offerings
Sofia Pazari
Home Goods
Website and packaging design for independent maker Sofia Pazari’s marketplace of original beauty, lifestyle, and home goods
Sauce & Slice
Pizzeria
Brand identity development and website redesign for family-owned and longstanding Brooklyn-based pizzeria Sauce & Slice
What Clients are Saying
“Before taking this course, I struggled with feeling uncomfortable about selling my services. I knew I had the skills and passion to support families, but I wasn’t confident in turning consultations into bookings. This course gave me the tools I needed to approach sales authentically and with ease.”
Emily R.
“I used to feel so anxious before every consultation, constantly winging it and hoping for the best. I wasn’t sure how to confidently present my services or close the deal without feeling pushy. This course completely changed that for me. It gave me a clear structure and techniques I’ve used to sign on multiple clients.”
Lauren H.
“I’ve been a doula for a few years, but I always avoided sales talks like the plague. This course showed me how to integrate science-backed sales techniques in a way that feels natural and aligned with my values. I learned how to handle objections, talk about pricing with confidence, and close the deal—without ever feeling pushy.”
Jessica L.
“Before taking this course, as a newer doula, I constantly undervalued myself and found myself giving my services away for free or offering discounts just to secure a client. I felt guilty about charging what I was worth, but this course completely shifted my mindset. I now feel empowered to set fair prices, and I learned how to communicate my value so clients could understand what I bring to the table.”
Sophie K.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your web design needs.
FAQ
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First things first, don't be nervous. We'll start with a free consultation to determine your design needs (and if we'll make great collaborators).
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).
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Timelines depend on the project, but I generally dedicate up to a month to each client, with the possibility of an extension based on my availability.